The new commercials for Direct TV are genius in my opinion. And entertaining to my sense of humor. The satirical messages make the point that if you don’t do what the advertiser wants you to do, then you’re just “settling” for something less.
Whether or not that’s true of their product is another point altogether. These advertisements are amusing because many people really do fall prey or victim of becoming comfortable and lazy. They would rather remain settled than strive or drive to something better.
If you want life to pay you what you want, wish or expect, you might have to actually get up, become unsettled, make a change and pay your dues first. Pay in to get a pay back. That’s how you rise above the settlers.