Service is the fifth new attribute. Though it follows talent, passion, calling and potential, it is just as critical for the attainment of sustained success. You have to provide a valuable service to others that they are willing to pay for.

Many people are cheap. But there are also many people who will pay a higher price for something when they observe or experience something special from a service or product.

The millennial generation in particular is said to be paying more attention to businesses that do more and stand for more than just business as usual. Those are a dime a dozen. Standing out from the crowd is the goal.

The fifth attribute is about service, but a special kind of service. Everybody talks a good game about service. Some even put on a good show to provide it. To make service really meaningful, align it with the attributes of talent, passion, calling and potential.