How does it feel to go through the effort of sending important information out in the mail to someone only to have it return with messages that says Return to Sender?
Elvis sang his song about such an experience between a man and his sweetheart back in 1962. As cute as this musical hit was, it is not quite so cool when it happens in real life to you or me.
Some actions in life return back with nothing to show for them. It’s just the way it is. But if you do your homework first, you can minimize that from happening. Don’t just blindly go along day to day. Have a plan.
Before you send out a mind-blowing awesomely written letter, or an ad campaign, the type that builds an impression, take the extra time to be sure it will end up where you want it to go instead of back to the sender.