In the world of marketing and advertising, the value of a campaign that justifies the dollars spent comes down to what is called impressions.
Impressions is a term used to define the audible or visible connection that will be made to the consumer or targeted audience. Before you invest you want to know how many people will be exposed to your message.
When it comes to building impressions you are always “on display.” You don’t have the luxury doing due diligence beforehand. People will see and hear you all of the time in all types of situations both good and bad.
Building is a process that takes place over time. Some processes never end like the building of impressions. So start managing your life like a valuable campaign. It will pay off in many forms down the road.