How a Higher Calling Creates Purpose
and Leads to Building Impressions
Do you live or work to a higher calling? What is your purpose? Your organization’s? To determine if you have a real calling or purpose, simply ask why you do what you do or provide what you provide and carefully examine the answers.
You will either like what you find or realize you don’t really have that higher calling purpose figured out yet. And that’s okay. We didn’t either for a long time. We just made signs. Our name was Signcrafters. Our tagline was World Class Signs at Hometown Prices.
But then we changed that tagline to reflect the fact that we eventually came to realize we could do more than just make signs. There was more to us and our abilities. So we changed our motto or tagline to More Than Signs, We’re Building Impressions.
And today we have numerous divisions including one named Building Impressions. Our business has grown, our products and services expanded. We have a purpose and higher calling.
Once you have yours, it will drive you to new destinations.
Building Impressions A True Business Transformation Story
“Scott Franko shows that American ingenuity is still alive and well. He and his team redesigned what it is that their company did and does while showing once again how innovation precedes growth.”
– Bob Kierlin, Chairman and Founder of Fastenal Company
“In business is there anything more critical than how people perceive your company? Scott Franko gets it. And he changed the course of his business through the actions applied in his book. You can share in Scott’s great awaking and reap the benefits immediately.”
– Wade Swormstedt, Fourth Generation Publisher ofSigns of the Times magazine.
Learn what we did to go from a simple sign making company to one that now is a builder and creator of impressions through numerous divisions all focused on different aspects of providing creative visual solutions for brand and image. The transformation process is captured in this simple to read book that is easy to understand and to apply the same principles to your organization.