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I am unable to stress enough how important and critical this last of the new ten attributes is. Communicating effectively and efficiently takes a lot of effort. That doesn’t seem to be the norm today.

There is a lot of communicating taking place but it isn’t as meaningful, complete or detailed as it should be. In a world of social media sound bites, I’m seeing the skill for communication going backwards for many people and organizations.

For a business to become and stay successful, clear communication has to take place from vertically to horizontally and within the business to the markets and customers it serves.

Communicating clearly is the key and it takes a real effort that involves both giving it and receiving it. Communication is the last of the ten new attributes for 2017.