I like to say it is better to build impressions than to make them. I can smile and make a good impression. But follow me for a day. You might change your mind. It depends on what I actually go around and do. My decisions, words and actions cause a behavior that will determine the sort of impressions I actually project.
Building is a process. Fold a piece of paper a few times and you can make a paper airplane. The real thing takes time, talent and a team to arrive at the wonder that can safely travel through the sky.
Impressions are more valuable when they are earned and built. So start building yours today.
Building Impressions A True Business Transformation Story
“Scott Franko shows that American ingenuity is still alive and well. He and his team redesigned what it is that their company did and does while showing once again how innovation precedes growth.”
– Bob Kierlin, Chairman and Founder of Fastenal Company
“In business is there anything more critical than how people perceive your company? Scott Franko gets it. And he changed the course of his business through the actions applied in his book. You can share in Scott’s great awaking and reap the benefits immediately.”
– Wade Swormstedt, Fourth Generation Publisher ofSigns of the Times magazine.
Learn what we did to go from a simple sign making company to one that now is a builder and creator of impressions through numerous divisions all focused on different aspects of providing creative visual solutions for brand and image. The transformation process is captured in this simple to read book that is easy to understand and to apply the same principles to your organization.